Blog Overtracking


#7. Our strategy to generate 9700 € on Black Friday

Hey, Elsa over here 🙂

As you know, every week we tell you what we are doing, what problems we are encountering, and what will be our next steps to get to make a million turnover with Overtracking. 🚀🚀🚀

As I like to be transparent with you, I’m telling you all our plans, goals, and hopes we have for Black Friday. In addition, and because I like to reward our customers and subscribers, at the end of the article you will have access to the pre-sale so you don’t miss out on your offer.

Goal: sell 100 lifetime licenses

Why 100? If we achieve it, it would be 9700 € of revenue, which is an amount that will allow us to invest in infrastructure and new developments for a few months. This way, we could keep improving the tool to make it easier to use and more powerful for our users.

It is an ambitious goal, but possibly Black Friday is the best time of the year to have this type of goal.

However, we need an offering that is up to the task, and I believe we have achieved this with the following lifetime plan:

  • Users can add up to 25 sites ⚡
  • 100,000 page views per month for each site added
  • Unlimited heatmaps
  • Unlimited tracking and goal creation
  • Create teams and invite members
  • API access

All this, for life, for a one-time payment of 97 €.

🔥So what would usually cost you €129.49 per year with a single payment or €155.4 per year with monthly payments, for almost a third less and forever.

I know that in the long run, this is an offer that hurts us because it reduces our future income. That’s why we’ll only make 100 of these licenses available on a first-come, first-served basis.

And how do we plan to promote this offer? 🤔

To sell 100 licenses on the 24th, we will do the following:

  1. Create a pre-sale. We will send the offer only to those registered on this site.
  2. With this post today we start the promo, also we will share it on networks, email, telegram… In fact, last Friday Mario published a link to the landing on TOP #81 and 15 people have already signed up.
  3. On Wednesday 22nd (2 days before BF), we will send a reminder to all users.
  4. On Friday the 24th (BlackFriday), we will open the lifetime plan purchase and we will notify the registered users.
  5. When we reach 100 sales or the 24th is over, we will remove the offer.

And the most important thing: this offer won’t come back and there may not be such a good promotion until next year’s Black Friday, so if you are interested I advise you to hurry up so you don’t run out of yours.

🎁 Surprise gift

On top of all this, to encourage registrations for the BlackFriday landing, all registrants will be sent a surprise gift. What could it be? If I told you, it wouldn’t be a surprise, but it would be worth it.

Sign up here.

See you next Monday,



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